The Rainbow River is located in Dunnellon, Florida, which is in the southwest corner of Marion County Florida, about 20 miles southwest of Ocala, 100 miles northwest of Orlando and 100 miles north of the Tampa Bay area. The Rainbow River is formed by a first magnitude spring (Rainbow Springs) that is ranked fourth in the state for volume of discharge. In addition to the springs located at the headwaters, there are many smaller springs that discharge from numerous caves, rock crevices, and sand boils the entire length of the river. The Rainbow River is a gently winding river that is 5.7 miles long and merges with the Withlacoochee River at Dunnellon Florida. On average, the Rainbow River is less than 10 feet deep. There are a few places where the depth is about 25 feet, yet just a few feet away it is shallow enough to stand. The headwaters, Rainbow Springs, is the anchor for the Rainbow Springs State Park. This first magnitude spring is not one large vent but is numerous vents that issue 400 - 600 million gallons of crystalline water every day. The Rainbow Springs State Park is a popular destination to swim, snorkel, canoe, picnic, or stroll on the walking paths to enjoy the many plants and animals that abound here.
Once named Wekiwa Creek, Blue Spring, and Blue Run, archaeological evidence indicates that the waters of The Rainbow River have attracted and sustained human inhabitants for over 10,000 years. The crystal clear water, abundant with fish, wildlife and vegetation along with the constant water temperature of 73 degrees, has attracted a number of modern day activities.
The Rainbow Springs and The Rainbow River became popular in the late 1880’s when hard rock phosphate was discovered in the area. A small community called Juliette flourished near the springs during this "boomtown" era. In the 1930’s the spring was developed as a tourist attraction. Sea walls, a lodge, gift shop, the waterfalls, and a reptile exhibit were developed. Under new ownership, the real heyday for the attraction occurred in the 1960’s. During that time activity greatly increased with glass-bottomed boat rides, riverboat rides, log raft rides, a gift shop and cafe, an aviary, a leaf-shaped gondola/monorail system, a horse rodeo, and submarine boat tours. Not faring well when traffic began using I-75 instead of U.S. Highway 41, with many tourists heading to a new attraction called Disney World, the attraction closed in 1974.